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Annual Report 2017

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Roswell Inc 2017 Annual ReportWe are excited to announce the completion of our first Annual Report. The report includes an overview of our 2017 recruitment, expansion, and retention efforts, and highlights major projects, key industry spotlights, and industry support programs.

Our goal through both the content and design of this piece was to provide a clear, easy-to-read, and visually engaging report that would be fun to read while also showcasing all our exciting success stories from the past year. We hope you enjoy!

Key highlights include:

  •  Supported 60 business attraction and recruitment projects, 34 expansion projects, and 26 retention projects with a total of 1,633 jobs created through those initiatives.
  • Generated an estimated $720,000 of annual city revenue and an estimated total of more than $1.35 million in one-time city revenue through our business attraction and recruitment, retention and expansion programs.   
  • Secured two business class hotel deals off Westside Parkway, Home 2 Suites by Hilton and a Springhill Suites by Marriott. Both hotels have a combined capital investment of $25 million and will annually generate $412,900 in city revenue.
  • Announced several large projects, including Roswell Exchange (Highway 9 and Sun Valley Development), Delta Dental, Tap & Six, and Kamstrup—a North American headquarters deal. Collectively, these projects create more than 650 jobs and generate $90 million in capital investment.  
  • Celebrated the opening of Variant Brewing Company and From the Earth Brewing Company, which now makes Roswell tied for second in the state of Georgia for the highest number of microbreweries—a noteworthy accomplishment since helping the city create its first microbrewery ordinance in 2012 after one of our leadership trips to Asheville, North Carolina.
View Annual ReportDownload Printable VersionView Annual Report

Business Class Westin Hotel Comes to Roswell

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Roswell will soon be home to another new, business-class hotel. Element by Westin is building a location off Westside Parkway, in between the two other business class hotels that were announced in the summer of 2017—Home 2 Suites and Springhill Suites.

The Element project will be located on a 1 .74-acre parcel located between Westside Parkway and Colonial Parkway. The 63,000-square-foot hotel will stand 5 floors tall with a total of 91 rooms and will feature an outdoor pool, restaurant, full-service bar, and a meeting space with the capacity to hold approximately 250 people.

The addition of this third business-class hotel on Westside Parkway is incredibly significant to Roswell. Hotels typically locate close together, similar to car dealerships and restaurants and other businesses that thrive off of proximity to each other.

This area is right in the middle of our Class A office space (Sanctuary Park and Mansell Overlook), close to several of our top employers, next to our light industrial area, and right down the road from our hospital—WellStar North Fulton. Having three new hotels along this road will help meet the growing demands of our local business community.

The project received approval from mayor and council on Monday, March 12, for a rezoning, conditional use request, and two variances. The project now goes back to the Design Review Board for final approval of its design before the developer can apply for land disturbance permits to officially break ground later this year.

Similar to the two other hotel announcements from last year, this project comes within a year of the key findings we released from our hotel feasibility study in the spring of 2017, which was conducted by Atlanta-based hospitality research firm The Highland Group. The study indicated a strong demand for business class hotel options in Roswell, and this data had a significant impact on making this deal happen. Learn more about the study here.

We have been involved with the property owner since the first stages of the planning process, and will continue to work as a liaison between the city, developer, hotel group and the franchisee until the hotel grand openings.

The hotel is hoping to break ground by the end of 2018.

Wine Market and Tasting Room Opening on Canton Street

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Deep Roots Wine Market & Tasting Room will open its doors in Historic Roswell in the spring of 2018. Located off Canton Street in Plum Tree Village, the new market will sell and serve hand-selected California wines that are normally not available in local grocery or liquor stores.

These wines will be available to customers for direct purchase to take home or to sample by the glass in its tasting room, which will feature six Napa Technology wine pouring stations. The stations will allow patrons to purchase one, three, or six-ounce pours of 24 different wines using a reloadable prepaid card.

The addition of the wine market and tasting room creates another unique destination business in Roswell’s emerging industry—craft beer, wine, and spirits—while its location adds to the walkability and continuity of the historic district.

“Roswell’s craft beverage industry continues to grow with the addition of Deep Roots to our business community,” said Steve Stroud, executive director of Roswell Inc. “This business is the perfect complement to the already flourishing historic district, and our team is happy we could assist with the site selection process.”

Deep Roots Owner Dana Gurela cultivated her passion for wine while living for more than four years outside of Napa Valley, where she worked at two local wineries. While in California, she became a certified California Wine Appellation Specialist through the San Francisco Wine School and achieved a Wine and Spirits Education Trust Level 2 Certification from Napa Valley Wine Academy.

“We cannot wait to share our passion for wine with the Roswell community,” said Dana Gurela. “Our mission is to create a comfortable gathering spot where friends and family can toast a special occasion, relax after a long week, or just run in to quickly grab a bottle of wine for dinner.”

Deeps Roots Wine Market & Tasting Room will also feature a daily wine flight poured by staff, a selection of craft beers on tap, and a menu of food options provided by Plum Café.

For more information about Deep Roots Wine Market & Tasting Room, visit deeprootswine.com.

Kamstrup North American Headquarters Opens

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It’s official! We warmly welcomed Kamstrup to the City of Roswell this week.

The Danish company is a world-leading supplier of intelligent energy and water metering solutions, and it entered the U.S. sales market more than four years ago. While the company currently manufactures all products in Denmark, it anticipates all U.S. and North American production will soon be performed at its new North American headquarters here in Roswell.

We’re beyond thrilled Kamstrup chose to open its doors in Roswell and are excited to see what the future holds!

Check out the video and photo gallery below from the ribbon cutting.

State of the City 2018

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Roswell’s Economic Development Forecast

by Steve Stroud

Executive Director Steve Stroud

My favorite part about the start of a new year is the chance it gives us to reflect on all that’s been accomplished the past 12 months and look forward to what’s ahead in the coming year.

By the Numbers
In 2017, Roswell Inc worked to support 82 business attraction and recruitment projects, 40 retention projects, 66 expansion projects, 44 ribbon cuttings, 13 new opportunity zone certifications, and 165 one-on-one meetings with local businesses.

New Business Class Hotels
Last spring, we released the key findings from a hotel feasibility study we commissioned, which confirmed what our team knew anecdotally – that we desperately needed to increase the number of quality hotel options in Roswell or we would continue losing business travelers, and city revenue, to our neighboring cities.

Those findings helped us secure two hotel deals off Westside Parkway—a Home 2 Suites by Hilton and a Springhill Suites by Marriott—that we had been involved with for two years. Both projects are set to break ground in 2018. This also helped us secure interest from a third hotel, which is currently going through the approval process at city hall.

Large Recruitment Projects
Three of the most exciting projects we welcomed to Roswell last year include Delta Dental’s expansion in Sanctuary Park, which brings 200 new jobs; Kamstrup’s new North American headquarters off Hembree Road, which brings 52 new jobs; and Fuqua Development’s mixed-use project on the corner of Highway 9 and Sun Valley, which brings 400 new jobs, 300 multifamily units, a much-needed grocery store in the area, and walkability to the city’s largest employer—GM Innovation Center.

Breweries & Craft Beer
Five years ago, Roswell Inc took more than 60 community leaders to Asheville, North Carolina, to learn about its highly-acclaimed brewery industry. This group included elected officials, city staff, and local Roswell business owners and civic leaders.

Upon our return, we worked hand-in-hand with our elected officials and city staff to create Roswell’s first microbrewery ordinance, which allowed Gate City Brewing Company and Abbey of the Holy Goats to open in 2015. This past November, both Variant Brewing Company and From The Earth Brewing Company opened their doors, which now brings our total to four.

After the City of Atlanta, we are now tied for 2nd with Decatur and Savannah for having the highest number of breweries in the entire state of Georgia.

A Look Ahead to 2018
To build on our city’s economic success, we will focus on three key areas in 2018.

First, we will actively pursue an innovation and coworking space to support our entreprenuers. In 2017, we visited several in the region and began discussions with stakeholders, and we are now ready to pull together a team to make this happen in Roswell.

Second, we will continue adapting to the changing retail market through our partnership with NextSite, a leading retail research firm, that will allow us to pull and analyze data about retail trends and shopping patterns and use those to help current businesses and shopping centers as well as proactively recruit the right projects for Roswell.

Third, we will continue to focus on the craft beer, wine and spirits industry. In 2018, we will see Roswell’s first meadery, which is a winery for wine made from honey. By 2019, we are confident we will welcome Roswell’s first distillery. And, of course, we will continue to focus on growing the brewery and craft beer scene. Our goal is to solidify Roswell’s position as one of the top destinations in the state for this emerging industry by 2020.

Check out Mayor Lori Henry’s presentation below along with a photo gallery from the event.

Brixmor Property Group Opens Regional Office with 50 Jobs in Roswell

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Brixmor Property Group, a leading owner and operator of high-quality, open air shopping centers, has relocated the company’s regional office to Roswell, bringing 50 jobs to the city.

Brixmor owns the retail center Holcomb Bridge Crossing located near the corner of Old Alabama Road and Holcomb Bridge Road.  They rightsized the anchor PGA TOUR Superstore to 51,000 square feet and converted the remaining 12,000 square feet into office space for the company.

“This project is a great story of finding a creative solution to repurpose big box retail space,” said Steve Stroud, executive director of Roswell Inc. “We are thrilled to share this success story and are proud to welcome Brixmor Property Group to Roswell as an official corporate citizen.”

Brixmor officially moved into its new office space on January 26.

“We own and operate 500 retail centers around the country, including 25 centers in the Atlanta area,” said Barry Rodenstein, regional president for Brixmor Property Group. “The move to Roswell allows us to provide an accessible location while improving employee life through modernized spaces and amenities that encourage collaboration and community.”

2018 Networking Events

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Mark your calendar, the 2018 networking event dates have been announced!

Roswell Coffee Connect
7:30 to 9:00 AM
at various Roswell locations

  • Friday, January 12 @ The Mill Kitchen & Bar
  • Friday, March 2
  • Friday, May 11
  • Friday, August 10
  • Friday, September 14
  • Friday, November 9

Roswell Connect
5:30 to 7:30 PM
at various Roswell locations

  • Tuesday, February 6 @Wellstar North Fulton
  • Tuesday, April 10
  • Tuesday, August 21
  • Tuesday, October 16
  • Wednesday, December 5

**All Dates are subject to change

Roswell Restaurant Week Kicks Off on January 22

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Visit RoswellRW.comRoswell Restaurant Week returns to celebrate the city’s finest culinary experiences from January 22 to 31, 2018. This is the third consecutive year the event will be presented by Roswell Inc.

This year’s event includes 32 participating restaurants from around the city, all of which will present specialized prix fixe menus featuring signature favorites as well as original specialties.

New to the event in 2018 is the option for restaurants to include a drink pairing as an add-on menu choice.

“Our restaurant community is at the very heart of one of our top five industries in the city—food and hospitality,” said Steve Stroud, executive director of Roswell Inc. “This event is designed to support and strengthen this industry by showcasing all the unique dining options we have in Roswell, while inviting both locals and newcomers to experience our city’s flourishing culinary scene.”

Participating restaurants include: 1920 Tavern, Adele’s On Canton, bistroVG, C&S Chowder House, Ceviche, Circle Noodle, Crabapple Tavern, di Paolo, El Porton, Flippin’ Pizza, Foundation Social Eatery, HOLA! Taqueria & Bar, Houck’s Grill, Hugo’s Oyster Bar, India Chef, Ippolito’s Neighborhood Italian, Lazaro’s Cuban Cuisine, Marlow’s Tavern, Monkey 68, Monterrey Mexican Restaurant, Osteria Mattone, Peach & the Porkchop, Pizzeria Lucca, Plum Cafe, PURE Taqueria, Stoney River Steakhouse & Grill, Table & Main, Taqueria Tsunami, The Big Ketch, The Mill Kitchen and Bar, VIN25, and Your Pie.

Make sure to follow Roswell Restaurant Week on Facebook, Twitter and Instagram and share dining experiences using #RRW2018 and #RoswellRW.

Prix fixe menus for all the restaurants are available at RoswellRW.com. This year, patrons can search the website by lunch, dinner or all-day menus, as well as by price point.

Roswell Restaurant Week is sponsored by Gas South.

Two New Breweries Open in Roswell

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Roswell is thrilled to be home to two new microbreweries! Both From the Earth Brewing Company and Variant Brewing Company celebrated their grand openings this past weekend, November 3 – 5. We are proud to have had a significant role in the creation of the microbrew industry here in Roswell several years ago and are excited to continue cultivating this business community in the coming years.

From the Earth Brewing Company

From the Earth Brewery

Founded by Tim and Lisa Stevens, From the Earth Brewing Company is a brewpub with a specialized focus on a chef-driven and farm-to-table menu, craft beer options, and social gatherings. In addition to featuring a full menu and four of its own unique brews, From the Earth also serves a selection of other local and seasonal beers, a variety of cocktails, and wine. From the Earth is located on Holcomb Bridge Road in the Connexion Plaza east of GA-400.

To learn more, visit ftebrewing.com.

Variant Brewing Company

Variant Brewing

Founded by Matt Curling, Variant Brewing Company features a variety of seasonal and year-round beers in addition to a selection of “variant” brews, which derive their name from Merriam-Webster, which defines “variant” as something varying slightly from the standard form. These beers are thus specific variations of other brew offerings combined with unique ingredients such as toasted coconut, coffee, pineapple, or citrus flavors. Variant is located on Norcross Street behind Roswell City Hall and a short walk from Canton Street.

To learn more, visit variantbrewing.com.

Small Business Saturday is November 25

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small business saturdaySmall Business Saturday is November 25, and we encourage everyone to shop small by shopping locally this holiday season. In Roswell, small businesses make up approximately 75% of our economy, so supporting them is an integral part of ensuring our city’s economic sustainability.

While buying local might seem unnecessary, it fosters diversity among companies by creating a balance between well-known versus local brands. Shopping local is recognized in different capacities and can be accomplished by everything from gifting your loved ones a dining experience at one of our restaurants to picking up unique gifts from a small, locally operated store. During the busy holiday season, shopping locally also allows the luxury of skipping long mall lines!

For more information on Small Business Saturday, which is an initiative of the Small Business Association and American Express, visit the Small Business Saturday website.