In the Fall of 2020, Roswell Inc announced that Lidl, a German international discount supermarket chain, had broken ground on a new 28,000-square-foot store at the corner of Holcomb Bridge and Old Roswell Road. Expanding to the US in 2015, Lidl now operates 17 locations in Georgia . Lidl is known for its carefully curated selection of high-quality products at a low price—nearly 80% of available items are private label products.

Just before being approached about the project in 2018, Roswell Inc identified a strong need for an additional grocery store in the area through a retail GAP analysis conducted by NextSite. In addition to providing data, Roswell Inc also helped secure necessary incentives. With Roswell Inc’s help, Lidl was able to receive permit fee reductions from the City of Roswell and a 10-year property tax abatement through the Fulton County Development Authority. The support of Roswell Inc was key in the abatement process, as Roswell Inc wrote a letter on behalf of the project and spoke at the Development Authority’s board meeting. Once the project began, Roswell Inc provided ombudsman support throughout the development process, including facilitating conversations regarding setbacks and sewer connection issues with the Fulton County Water Department.

The $15.5 million project celebrated its grand opening in June 2021, bringing approximately 50 new jobs to the area.

This story was originally featured in our 2020 Annual Report.